Harry Lang, Mecca Bingo’s head marketing, says that the gambling market is blossoming now, but UK agencies can’t direct it properly.
A former pharmacologist and gambler Hunter S. Thompson admitted that to have fun is not the only task of gambling, the main problem is to act smart. Agencies should do the same.
Human nature is open to gambling since times immemorial, as it provokes the strongest emotions free of any medicine. King Henry VIII was one of the fans of this, too. And with all these sites, mobile apps and adverts, it’s almost impossible to stay indifferent.
As Gambling Compliance Research Service (GCRS) counted in 2014 the UK’s profit in 2013 was higher in 12.2%, which is £2.31 billion. But the imposed new 15% tax ‘Point of Consumption’ (POC) in December 2014 will guarantee extra £400 million.
And that’s not all, in 2015 the GCRS hopes to get 10% more, i.e. £2.83 billion and in 2016 – additional 13.6%, i.e. £3.22 billion.
However, gambling operators have got enough money to fight for attracting clients. But marketing strategies of 2015 are quite different from those which were common earlier. You won’t win the audience with TV ads and banners any more. Your marketing plan should be well estimated and we offer you the things you need to observe.
Well-prepared agencies are more successful, so don’t neglect our tips!