Responsible Gambling Advertising Campaign in the UK

The UK legislature is undertaken some measures to promote responsible gambling

The development of online gaming involves more and more people to spend time playing igaming, and as a result, not all of them remember to control themselves and the limits they can spend. Governments are worried about the increasing harmful influence and think about the necessary steps to force people play responsibly.

They realize that online gambling institutions are doing everything possible to help control the limits of players using various campaigns and establishments. The increased popularity of igaming makes it necessary to undertake some measures to mollify the influence and give help to those who require it.

Thanks to new UK legislation the greatest online gambling establishments as Carol, William Hill, Ladbrokes and Paddy Power will continue with carrying on advertising campaigns about responsible gambling on television and Internet. The Senet Group, an independent constitution, though it is set up by gambling providers, proposed the message ‘When the fun stops, stop’. The aim of it is to keep people aware about the responsible gaming and advertise Gambleaware.com.ua wider.

The chief executive officer of the Responsible Gambling Trust, Marc Etches, admitted, “We are grateful to the Senet Group for their marketing campaign and do hope that this will help in controlling gambling. This is a prominent step in the direction of responsible behavior of British gaming operators.” The Members of the Senet Group also acceded not to advertise free sign-ups and free bets until 9p.m. on TV and slots in the shop windows.