Casino Drückglück Launches Ad Campaign Featuring Reiner Calmund

Rainer Calmund will take part in a TV campaign of the new online casino DrückGlück Germany, which runs online with a German license of Schleswig Holstein.

A recently opened online casino DrückGlück, focused on the people in Germany and obtained Schleswig Holstein license, actively expands the advertising campaign on TV. The gambling institution has approved the timetable for its television advertising. Overall, the casino plans to spend nine million euros on advertising and sponsorship.

Experts have prepared four commercials for DrückGlück. Gamblers, living in Germany, will see each of them at least three times a day on TV. Such amount of advertising is scheduled in the first part of the campaign.

All the ads have an emphasis on the decisions taken by the person and fortune, concomitant reasonable gamblers. The final promotional film, which will soon be shown on TV, will star a former football coach Reiner “Calli” Calmund – a popular celebrity in Germany. There is probably not a single German who has not heard of this outstanding personality.

DrückGlück company works closely with SkillOnNet. Its Director of Marketing and Sales Michael Golembo said that his firm has prepared great off-line promotion programs for the casino. He clarified that in addition to the advertising campaign on television, the casino will sponsor the famous German handball club TH Keil, based at home of the gaming establishment – in Schleswig-Holstein. And the casino DrückGlück will get its own interactive show on the «Sports 1 TV» channel. And all this – as soon as possible.

DrückGlück casino uses the latest mobile platform, developed by SkillOnNet. Its application provides the gamblers with the ability to conduct a comfortable game on the casino site via their mobile devices. It is expected that among the players, who will be attracted by the TV campaign, will be a large percentage of people using mobile application for the access to the virtual gambling establishment.

According to Michael Golembo, the popularity of mobile versions of online casinos has increased significantly in recent years. That is why a lot of attention is paid to their improvement. He also pointed out that the updating of the mobile casino DrückGlück includes simplification of management and registration procedures, as well as an increase of security. Through these improvements, the use of mobile applications has become as comfortable as possible.